How To Test Your Web Site's UsabilityDo visitors understand your site's main function? Are they able to accomplish what they want to? Pointers on how to set up informal usability tests to get the answers.
Author:
Linda Woods
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03/01/2004
Five Steps to a Better Web SiteIf your hit count or online sales aren't where you think they should be, your site may have usability issues. Here are practical ways to solve the five most common Web site usability problems.
Author:
Linda Woods
-
03/01/2004
I'm Not Bill Gates. How Do I Get Started Selling Online?You want to get involved with e-commerce, but aren't sure where to start. This article will help you determine the best method for you, based on your products and unique needs-from selling on eBay to creating an online storefront.
Author:
James Lindsay
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12/01/2003
PSST, E-mail Marketing Works. Pass It On!What is e-mail marketing, and why are some industry analysts claiming it will completely revolutionize the way we market our businesses?
Author:
Kim T. Gordon
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01/14/2004 
Three Ways to Increase Sales with Multichannel MarketingThe more sales channels your business offers, the more likely consumers are to buy. Small business expert Kim Gordon discusses how to integrate your online and offline marketing campaigns and cross-selling efforts.
Author:
Kim T. Gordon
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03/01/2004