SBSuccess.com Newsletter February 2004

Greetings! If you're like most business owners, you're probably thinking about what you want to accomplish in 2004. The insightful, expert information in our monthly SBsuccess.com Newsletter can help guide you in the best ways to harness the power of one of your most cost-effective marketing tools - your Web site!

In this issue, find out what you need to know about the new CAN-SPAM legislations recently passed. The way you send marketing e-mails could be against the law. Also, if you haven't tried blogging yet, check out this brief overview of why so many businesses are turning to blogs. Finally, if you're one of those people who are still not online, be sure to read small business expert Kim Gordon's article outlining the top reasons to make 2004 the year your business launches its Web site! Still skeptical? Just see what a Web site did for Jim Ziegler in our featured Web site section.

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Thanks for reading the SBsuccess Newsletter. You can always read this newsletter in the archive posted at www.sbsuccess.com

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As of January 1, there are new laws about sending e-mail marketing messages to your customers. Our guide cuts out the legal jargon and outlines exactly what you should be doing to stay within the law.
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If you're still waiting for a good reason to set up a Web site for your company, Kim Gordon gives you 8 of them! Having coached small business owners for years, she outlines the key benefits to having on online presence in 2004.
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If you still don't know what a blog is, get the details and learn how this smart and easy method of communicating with your customers online could result in increased sales for your business.
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For one man, a trip to Brazil to relieve his arthritic pain resulted in a booming gemstone business fueled by a thriving e-commerce Web site.
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