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Greetings! People offering advice about Web
sites and online marketing always seem to feel
obligated to throw in a "Field of Dreams"
reference—you know, Even if you build it, it
doesn't necessarily mean they’ll come.
Well, no points for originality, but there’s something to those references. Getting a professional Web site together is a big step for any business, but it’s only the start of a long journey toward a revenue-generating online presence. In this issue, small-business expert Kim Gordon weighs in on hot marketing trends that can help increase your site’s visibility. We also provide tips on creating a header for e-mail marketing messages that motivates people to read. Multichannel marketing means letting customers shop however they like—online, in stores, or via direct mail. Check out some tips on how to expand and integrate your channels. Finally, because your Web site is still the central part of your online presence, we offer tips for usability testing your site, provide solutions to the five most common Web site usability problems, and feature a Web site that’s been bringing an Environmental Services provider a wealth of new clients. Send article requests and questions to request@sbsuccess.com Thanks for reading the SBsuccess Newsletter. You can always read past editions in the newsletter archive. To Unsubscribe: If you would no longer like to receive this newsletter, simply send an e-mail to request@sbsuccess.com.   
Be Successful Online
Get a great Web site. Get new customers. Sell more...and succeed online, with Interland. Don't Have a Web Site Yet? Get online quickly and affordably with Interland Business Solutions. Do it yourself from $11.95/month, or we'll do it for you for $95/month. New Platinum customers, mention this ad and receive your first month free.  Already Have a Web Site? Interland's expert designers and services can get you to the next level of online success. Need a better Web site? Custom newsletter design? Express setup of an online store? Our Business Solutions and Value Bundles can help. Just looking for Web site hosting? We do that too!   |
 Rev up your online marketing! Small business expert Kim Gordon provides a guide to the four hottest Web-based marketing trends and explains how to capitalize on them for online success in the coming year. read more  Do visitors understand your site's main function? Are they able to accomplish what they want to? Pointers on how to set up informal usability tests to get the answers. read more  If your hit count or online sales aren’t where you think they should be, your site may have usability issues. Here are practical ways to solve the five most common Web site usability problems. read more  Follow these best practices to craft a header for your e-mail marketing messages that will increase readership and response rate. read more  The more sales channels your business offers, the more likely consumers are to buy. Learn how to integrate your online and offline marketing campaigns and cross-selling efforts. read more  
When Jason Terry began considering a redesign
of his company's Web site, he had just one goal
in mind: To create a professional looking site that
reflected his company's level of expertise and
education to potential clients. See how with the help of the
Interland Platinum Value Care Team he turned an out-of-date
and amateurish site into a professional calling card and sales
tool for his business.
read more 
 
 
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